What is bookmarker?

Last updated: 21 October 2026

bookmarker is a free bookmark manager for iPhone and the web that collects everything you save on Instagram, X (Twitter), TikTok, YouTube and the open web into one library, files every save into a topic automatically, and lets you find it again later. It is for people who save hundreds or thousands of posts across several apps and can never find any of them again.

The problem it solves

A reel on Instagram, a thread on X, a clip on TikTok, a recipe video on YouTube — every app keeps its own saved list. None of those lists share anything with each other, almost none of the items have real titles, and there is no topic to browse by. So you end up with five separate piles of things you meant to come back to, and no way to answer the only question you ever actually ask: where did I see that thing about…?

bookmarker is the layer above all of them. One library, every app, filed and searchable.

What it does

• Saves from anywhere. Tap Share in any iPhone app and pick bookmarker, or paste a link into the app, or paste it into the web app at bookmarker.lol.
• Files itself. Every save lands in a topic and a subtopic — Fitness › Mobility, Recipes › Meal prep. There are 50 topics and 612 subtopics, and you can add your own subtopics. The filing is a suggestion: you can change it before or after saving.
• Browses two ways. By topic, to see everything about running wherever it came from; or by source app, to see everything you kept from TikTok. Each view filters the other.
• Finds things again. Search covers the title, the account that posted it, your tags, your notes, the topic and subtopic, the source app and the link itself. You can narrow a search to topics, subtopics or tags only.
• Remembers why. Add a dated note to any save, and bookmarker counts how often you have gone back to something — the signal platform bookmarks throw away.
• Imports what you already saved. Browser bookmarks, or the data export from X, Instagram, TikTok or YouTube. Thousands of old saves become a filed, searchable library in one step.
• Shares a set. Pick some saves and bookmarker turns them into a page at bookmarker.lol/c/… that you can send to anyone, with an expiry of never, one day or ten days, and a switch to turn it off.

Who it is for

• Heavy savers — people with hundreds or thousands of likes and bookmarks across Instagram, X, TikTok and YouTube.
• People who save practical things: recipes, workouts, product research, travel itineraries, tutorials.
• Anyone who has thought "I definitely saved that" and then failed to find it.
• People who want their library on their own phone rather than in another company's feed.

What it does not do

Being specific here is more useful than overselling:

• It stores links, not copies. bookmarker keeps the link, the title, the account and a thumbnail where one is published. Opening a save sends you to the original post in the app it came from. It is not an archive — if the original is deleted, the link dies with it.
• Thumbnails and titles are only as good as the platform allows. YouTube and most ordinary web pages publish the metadata bookmarker needs. Instagram, TikTok and X usually do not publish it to an unauthenticated request, so saves from those apps often arrive with a plain title and no image.
• Search does not reach into the page behind the link. It matches what bookmarker holds: titles, accounts, tags, notes, topics, source and link, plus whatever post text came with the save — the description a page published, or the full post body when it arrived in an X data export. Nothing fetches the body of an article, a PDF or a video transcript, so none of that is indexed. There is no quoted-phrase operator — multiple words are treated as "all of these must appear".
• No Android app. There is an iPhone app and a web app that runs in any modern browser.
• Filing is keyword-first; a language model is the backup, not the engine. The pass that runs on your device is a keyword score, so it does well on descriptive links and captions and leaves an opaque link unfiled rather than guessing. When you are signed in, those leftovers go to our server, which asks a language model — so filing is only entirely on-device when you are signed out.

What it costs

bookmarker is free on the App Store. Your first 20 saves work with no account at all. Past 20, saving asks you to sign up — that is also free, an email address and a six-digit code — and signing up makes the library unlimited, backs it up, and makes it readable on the web. There is no paid tier in the app and nothing in it costs money. A one-time founding-member price of $30 is being reserved for a future paid version; payments are not switched on, and no card is taken.

Where to go next

Get bookmarker — free